# SEO recovery playbook — Arvind Kumar Sahu / Arvind Sahu Nobody (including this site) can force Google or Bing to keep a name **#1 forever**. What *does* work is: one clear identity, consistent links on every profile, and asking Google/Bing to re-crawl after fixes. Your name is shared by many people. Ranking dropped mainly because of **identity competition** + **profile inconsistencies** + **Google still showing an old cached title** for your site. --- ## Critical fix (do today) — identity split On LinkedIn ([gopherarvind](https://www.linkedin.com/in/gopherarvind/)), the **GitHub link currently points to the wrong username** (`Arvindkumarsahu` / similar) instead of: **https://github.com/arvind-sahu** That tells Google you are two different people. Fix it immediately: 1. LinkedIn → Edit intro / Contact info / Websites 2. Set Website = `https://arvind-sahu.github.io/` 3. Set GitHub = `https://github.com/arvind-sahu` only 4. Remove any other GitHub URL Also paste the headline + About from [LINKEDIN_SEO.md](./LINKEDIN_SEO.md). --- ## 1) Google Search Console (required) 1. Open https://search.google.com/search-console 2. Add property: `https://arvind-sahu.github.io/` (URL-prefix) 3. Verify with the HTML file already on the site (`googleb4d7caef9f7ebd3f.html` / `googlee04828364b530f66.html`) or DNS 4. **Sitemaps** → submit: - `https://arvind-sahu.github.io/sitemap.xml` 5. **URL Inspection** → Request indexing for these URLs (one by one): - `https://arvind-sahu.github.io/` - `https://arvind-sahu.github.io/arvind-kumar-sahu.html` - `https://arvind-sahu.github.io/profiles.html` - `https://arvind-sahu.github.io/mern-developer.html` - `https://arvind-sahu.github.io/nodejs-developer.html` - `https://arvind-sahu.github.io/nestjs-developer.html` - `https://arvind-sahu.github.io/golang-developer.html` - `https://arvind-sahu.github.io/developers.html` - `https://arvind-sahu.github.io/resume.html` 6. Check **Pages** / **Page indexing** for “Crawled – currently not indexed” or soft 404s 7. Wait 3–14 days; re-check with an incognito search for `Arvind Kumar Sahu gopherarvind` --- ## 2) Bing Webmaster Tools (required) **Do not use CNAME verification for `arvind-sahu.github.io`.** GitHub owns that DNS — Bing will never see `cab55a217d9e4e0b93ef052e7800367d` → `verify.bing.com`. Use one of these instead: ### Option A — XML file (recommended) 1. Confirm https://arvind-sahu.github.io/BingSiteAuth.xml opens in the browser 2. In Bing Webmaster → choose **XML file** verification → Verify ### Option B — Meta tag Homepage already includes: `` Choose **Meta tag** verification in Bing → Verify. Then: 1. Submit sitemap: `https://arvind-sahu.github.io/sitemap.xml` 2. Use **URL Submission** / IndexNow for `/`, `/profiles.html`, role pages 3. DuckDuckGo and Yahoo largely use Bing’s index ### Yandex 1. Confirm https://arvind-sahu.github.io/yandex_9b819dc4b1c5c257.html 2. Verify in Yandex Webmaster 3. Submit the same sitemap --- ## 3) Same name + same links on EVERY platform Use this exact block on Naukri, Indeed, Wellfound, Instahyre, Cutshort, AngelList, Stack Overflow, Twitter/X, Medium, Hashnode, Dev.to: ```text Name: Arvind Kumar Sahu Headline: Senior Software Engineer | Node.js · NestJS · Golang · MERN · AWS | IIIT Nagpur Website: https://arvind-sahu.github.io/ GitHub: https://github.com/arvind-sahu LinkedIn: https://www.linkedin.com/in/gopherarvind/ LeetCode: https://leetcode.com/u/arvind_iiitn ORCID: https://orcid.org/0009-0006-6710-9360 Location: Bengaluru, India ``` ### Naukri / job sites - Headline must include: `Arvind Kumar Sahu` is unnecessary in headline — use skills: `Node.js NestJS Golang MERN AWS SSE` - Portfolio / website field = `https://arvind-sahu.github.io/` - About first line: `Arvind Kumar Sahu (also Arvind Sahu) — Senior Software Engineer, Bengaluru. Official site arvind-sahu.github.io.` - Keep profile **Active** and update something small every 1–2 weeks (forces re-crawl) ### ORCID - Add website + GitHub + LinkedIn as person identifiers / links - Make the record public ### LeetCode - Set name to `Arvind Kumar Sahu` - Add website `https://arvind-sahu.github.io/` if the field exists - Keep username `arvind_iiitn` ### GitHub - Profile name: `Arvind Kumar Sahu` - Bio: `Senior Software Engineer · Node.js · NestJS · Golang · MERN · AWS · IIIT Nagpur` - Website: `https://arvind-sahu.github.io` - Location: `Bengaluru, India` - Social: LinkedIn `gopherarvind` --- ## 4) What NOT to do (this is why rankings drop) - Do **not** create dozens more thin “keyword” pages — Google treats that as doorway spam - Do **not** buy backlinks or “guaranteed #1 SEO” services - Do **not** use a different GitHub / LinkedIn / email on some platforms - Do **not** keyword-stuff every sentence with your full name Quality + consistency beats more spam pages. --- ## 5) Weekly actions that actually move rankings 1. **1 LinkedIn post / week** that links to `https://arvind-sahu.github.io/` and naturally includes your name once 2. **1 short technical write-up** on Dev.to / Hashnode with canonical link back to your site (author: Arvind Kumar Sahu) 3. Keep GitHub activity public (commits, README updates) 4. Ask 2–3 colleagues for LinkedIn recommendations mentioning Node.js / NestJS / Golang 5. After any site change: GSC → URL Inspection → Request indexing for `/` --- ## 6) Searches to monitor (incognito / logged out) | Query | Goal | | --- | --- | | `Arvind Kumar Sahu` | Your site + LinkedIn in top results | | `Arvind Sahu` Node.js | Your LinkedIn / site | | `Arvind Kumar Sahu` NestJS | Your pages | | `Arvind Kumar Sahu` Golang | Your pages | | `Arvind Kumar Sahu` MERN | Your mern page | | `gopherarvind` | Exact match LinkedIn | | `arvind-sahu` GitHub | Exact match GitHub | | `Arvind Kumar Sahu` IIIT Nagpur | Entity confirmation | If `gopherarvind` and `arvind-sahu` rank #1 but the bare name does not, the issue is **name competition**, not a broken site. Keep reinforcing unique signals (IIIT Nagpur, GATE AIR 1800, gopherarvind). --- ## 7) Pages already optimized on this site | URL | Purpose | | --- | --- | | `/` | Home / Person entity | | `/arvind-kumar-sahu.html` | Bio / who-is | | `/profiles.html` | All official profiles | | `/mern-developer.html` | Name + MERN | | `/nodejs-developer.html` | Name + Node.js | | `/nestjs-developer.html` | Name + NestJS | | `/golang-developer.html` | Name + Golang | | `/developers.html` | Role hub | | `/sitemap.xml` | Crawl map | --- ## 8) Honest expectation - Unique handles (`gopherarvind`, `arvind-sahu`) → can rank #1 quickly - Bare name `Arvind Kumar Sahu` → competitive; top results usually take **weeks** of consistent profiles + indexing - “Always #1 on every engine forever” is **not** something SEO can guarantee Do steps 1–3 this week. That is the highest ROI path back to the top.